Toys“R”Us Canada

Challenge: Faced with the task of increasing email subscriptions and amplifying social media engagement during the launch of their new Star Wars product line, Toys“R”Us Canada sought Eflyn’s expertise.

Solution:

1. Custom Digital Photo Wall: Eflyn created a tailored Digital Photo Wall that invited customers to capture memories with their favorite toys. The innovative photobooth app not only added branded frames to the photos but also facilitated instant sharing on social media platforms. As part of the experience, users were given the option to subscribe to the Toys“R”Us mailing list, ensuring compliance with Canadian Anti-Spam Laws (CASL).

2. Holiday-Themed Video Booth: Leading up to Christmas, a unique video booth app was developed. Kids were prompted with festive questions and their responses were recorded, generating heartwarming holiday videos.

3. Spin to Win App for Babies” R” Us: At the baby time show, Toys“R”Us utilized Eflyn’s Spin to Win app to gather leads. The app featured corporate branding, CASL compliance, user questions, and data collection.

Results: The impact of Eflyn’s solutions was profound. Each Toys“R”Us location achieved an average of 1000 new leads per month per store through the customized Social Booth app on Eflyn Free Standing Kiosks. The collected videos were leveraged for a captivating holiday-themed marketing campaign. An impressive 90% opt-in rate was achieved among customers who subscribed to Toys“R”Us email promotions using the interactive kiosks, underscoring the success of the engagement strategy.