Published: Jan 12, 2023
Buena Park, California
Navigating the Regulations: What California Businesses Need to Know About Outdoor Digital Signage Restrictions
A Guide to Compliance with COAA and DOA Acts for Interactive Outdoor Digital Kiosks and Touch Screen Self-Checkout Kiosks in California
California is a state with strict regulations on outdoor digital signage. As a business owner, it’s important to understand the content and advertisement restrictions related to outdoor digital signage in the state of California.
The state of California has a number of regulations in place that impact the content and advertising displayed on outdoor digital signage. These regulations are designed to protect the public and the environment, and to ensure that outdoor digital signage is not disruptive or intrusive.
One of the key regulations is the California Outdoor Advertising Act (COAA), which governs outdoor advertising displays in the state. Under the COAA, outdoor advertising displays are subject to specific size, location, and content restrictions.
For example, outdoor digital signage displays in California cannot be larger than 700 square feet in size, and must be located a certain distance from certain areas such as schools and parks. Additionally, digital signage displays cannot contain flashing, scrolling, or intermittent lights that are likely to distract drivers.
Another important regulation related to outdoor digital signage in California is the Digital Outdoor Advertising (DOA) Act. This law governs digital billboards and other digital displays, and requires that digital displays be subject to a permitting process and comply with specific regulations related to brightness, content, and display times.
In addition to these regulations, businesses must also be aware of California’s strict privacy laws, such as the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These laws require businesses to obtain consent from consumers before collecting and using their personal information for advertising or marketing purposes.
As a business owner, it’s important to ensure that your outdoor digital signage displays comply with all relevant regulations and requirements in the state of California. Failure to comply with these regulations can result in fines and penalties, as well as damage to your business’s reputation.
In summary, California’s regulations on outdoor digital signage are complex and strictly enforced. Businesses should consult with legal experts and familiarize themselves with all relevant laws and regulations to ensure that their outdoor digital signage displays comply with all requirements.