White Paper Study

Published: Jan 23rd, 2025

Interactive Kiosks: Revolutionizing In-Store Marketing for Big-Box Retailers

In today’s competitive retail environment, the pressure to stand out on the shelves of big-box retailers like Home Depot, Lowe’s, and others has never been greater. Brands like KitchenAid, LG, Samsung, and Frigidaire not only need to deliver superior products but must also create compelling in-store experiences that educate, engage, and convert shoppers. A four-year-old case study involving Solar Brokers Canada and Lowe’s demonstrates how interactive kiosks can transform retail marketing—and its relevance is greater now than ever.

 

The Case Study: Solar Brokers Canada and Lowe’s

Published in 2021, this case study highlights how Solar Brokers Canada collaborated with Lowe’s to overcome a common retail challenge: educating customers about complex products—in this case, Solar Roofing Systems—while simultaneously capturing valuable customer leads.

The solution was an innovative partnership with Eflyn, a technology company specializing in interactive kiosks and digital signage. Together, they deployed free-standing interactive kiosks in 60 Lowe’s locations across Canada. These kiosks were designed to inform and engage shoppers while streamlining the lead generation process through custom applications.


Key Innovations That Big Brands Can Leverage Today

The success of this case study lies in its blend of technology and marketing strategy. Here’s how the approach used by Solar Brokers Canada can apply to brands in the big-box ecosystem:

1. Interactive Product Education

Educating customers about product features can be daunting, particularly for complex appliances or high-tech products. The interactive kiosks used in Lowe’s allowed customers to explore Solar Roofing Systems through engaging, user-friendly interfaces. For brands like LG or KitchenAid, similar kiosks could break down features of refrigerators, washing machines, or even new smart technologies, helping customers make informed decisions on the spot.

2. Lead Collection with a Purpose

Eflyn’s “Qualify Me Now” feature simplified lead collection by allowing customers to express interest and provide their contact information directly at the kiosk. This approach eliminates the guesswork for sales teams, ensuring that leads are not only captured but also qualified. Brands in the appliance sector could adopt similar tools to boost after-sale follow-ups and cross-sell opportunities.

3. Eye-Catching Branding

The kiosks were wrapped in custom vinyl branding, drawing customer attention and reinforcing brand identity. For appliance and home improvement brands competing in a crowded aisle, such visual strategies could make the difference between a glance and a sale.

4. Consistency Across Locations

The multi-location deployment across 60 Lowe’s stores ensured that customers in any region had access to the same interactive experience. This consistency is vital for maintaining brand image and reinforcing trust.


Why This Case Study Is More Relevant Today

The retail landscape has changed dramatically since 2021. Customer expectations for self-service solutions, personalized experiences, and convenient information access have soared. At the same time, labor shortages and reduced in-store staffing have made it harder for big-box stores to provide one-on-one assistance.

Interactive kiosks address these challenges by acting as a digital salesperson that works 24/7. For brands targeting these stores, kiosks offer a scalable, cost-effective way to educate shoppers, differentiate from competitors, and drive sales. Moreover, with advanced analytics capabilities, these kiosks can provide real-time insights into customer preferences and behavior.


Opportunities for Big-Box Brands

Brands like KitchenAid, LG, Samsung, and Frigidaire have significant opportunities to embrace interactive kiosk solutions in their in-store marketing strategies. Here’s how they can leverage this technology:

  • Launch Educational Campaigns: Use kiosks to showcase the unique features of products like smart ovens, energy-efficient refrigerators, or Wi-Fi-enabled dishwashers.
  • Drive Seasonal Promotions: Highlight end-of-aisle deals and limited-time offers to attract foot traffic.
  • Simplify Complex Purchases: Provide side-by-side comparisons of product models, helping customers feel confident in their choices.
  • Gather Actionable Data: Use lead collection tools to identify high-interest shoppers and target them with personalized follow-ups or loyalty programs.

The 2021 case study of Solar Brokers Canada and Lowe’s serves as a timeless example of how interactive kiosks can transform in-store marketing. For brands selling in big-box stores, the lessons learned from this success story are more relevant than ever. As competition for customer attention intensifies, the integration of interactive kiosks can offer an edge by educating, engaging, and converting shoppers like never before.

By leveraging the power of interactive kiosks, today’s brands have an opportunity to reshape the retail experience, driving both customer satisfaction and business growth.

MEET WITH AN EFLYN SPECIALIST

Want to learn about digital signage? How about self-serve kiosks or setting up your own video wall? Learn from one of our digital engagement experts about the latest in interactive display technologies and software.

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