Published: May 22, 2024
Toronto, Ontario

Maximizing Returns: How Digital Signage Elevates Construction and Home Improvement Projects

In the fast-paced world of construction and home improvement, every decision matters. Whether you’re an architecture firm, a commercial construction company, a home builder, a home improvement retailer, or an interior designer, investing in the right tools can make all the difference. One such tool that is revolutionizing the industry is digital signage.

Increased Sales

Imagine walking into a home improvement showroom and being greeted by a vibrant digital display showcasing the latest products and design inspirations. Studies show that interactive indoor digital signages and wall mounts can boost sales by up to 25%. By captivating customers’ attention and encouraging exploration, these digital displays drive purchase decisions and increase revenue streams.

Cost Savings

In the competitive landscape of commercial construction, efficiency is key. Touch screen information kiosks offer a solution by streamlining project management and reducing printing costs. On average, implementing these kiosks can result in cost savings of up to $15,000 per year. By digitizing project documents and specifications, construction companies minimize waste and maximize productivity.

Improved Efficiency

Construction projects are complex endeavors that require seamless communication and coordination. IP-65 rated outdoor interactive touch screen digital signages provide real-time updates and safety protocols to workers on-site, improving efficiency by up to 30%. With instant access to critical information, teams can stay on schedule and ensure smooth project execution.

Enhanced Branding

Your brand is your identity, and in the competitive world of home improvement, standing out is essential. Custom digital signages allow you to integrate branding elements into your projects, increasing brand recognition by up to 20%. By incorporating logos, color schemes, and messaging into digital displays, you create a cohesive brand experience that resonates with customers and stakeholders.

Increased Customer Engagement

For home builders and residential construction companies, customer engagement is paramount. Interactive indoor digital signages offer a unique opportunity to showcase new home renderings and floor plans in a captivating format. Studies indicate that these interactive displays can increase customer engagement by up to 40%, leading to higher satisfaction levels and repeat business.


In summary, the benefits of digital signage in construction and home improvement are clear. From increased sales and cost savings to improved efficiency and enhanced branding, the ROI metrics speak for themselves. By investing in digital signage solutions, industry professionals can elevate their projects, delight customers, and stay ahead of the competition in an ever-evolving market.


Want to learn about digital signage? How about self-serve kiosks or setting up your own video wall? Learn from one of our digital engagement experts about the latest in interactive display technologies and software.


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