CASE STUDY

Toys“R”Us Canada

Largest reseller of kid's toys, games, and electronics for children of all ages!

Eflyn Services & Products: 47” and 55” Interactive Digital Display Kiosks with HD camera, Eflyn Customized SocialBooth PRO with Video Recording Feature.

Activation: Eflyn Kiosks have been installed in the following locations running seasonal apps.
– 7600 Yonge Street, Upper Canada Mall, Newmarket, ON L3Y 4Z1
– 3051 Appleby Line, Burlington, ON L7M 0V7
– 295 High Tech Rd, Richmond Hill, ON L4B4R2
– 3150 Argentia Road, Mississauga, ON L5N 0B1
– Babytime Show trade show booth

Challenge: Toys R Us approached Eflyn seeking a mechanism of capturing more emails from subscribers and increased social media engagement in the promotion and release of their new Star Wars product line.

Solution: :
1) Eflyn built a custom Toys R Us Digital Photo Wall and the idea was to encourage customers to take photos with their favorite toys. It’s a digital photobooth app we’ve designed that lets people take photos with the kiosk, automatically adds a branded photo frame, and instantly uploads them to Facebook, Twitter, and even send e-mails.As part of the photo-taking process, users would be asked if they’d like to opt into the Toys R Us Mailing list. All email leads are collected in accordance with CASL Canadian Anti-Spam Laws.

2) For the weeks leading up to Christmas we created a custom video booth app, which would ask kids holiday-related questions and record a video of their answers.

3) At the baby time show Eflyn SpinToWIn Babies” R” Us was looking for leads, and lots of them, so they ran the Elfyn Spin to Win app, which included corporate branding, CASL compliance, questions to users, and data capture.

Results: On average each Toys R Us location generated approx. 1000 new leads per month per store using the fully customized Eflyn Social Booth app on Eflyn Free Standing Kiosks. They used the videos collected from our digital kiosks to create a holiday-themed video montage as part of their marketing efforts. There was an opt-in rate of 90% among customers who used the kiosk to subscribe to Toys R Us email promotions.
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