CASE STUDY

Flato Markham Theatre

The theatre is owned and operated by the City of Markham. The name of the venue changed from Markham Theatre to Flato Markham Theatre when FLATO Developments acquired naming rights in April 2012

Activation: Markham Civic Centre, 101 Town Centre Boulevard, Markham, Ontario, Canada, L3R 9W3

527-seat stage, Auditorium, Multiple rooms and lounges, Multi-level lobby with a capacity of 500 patrons, Rehearsal hall

Challenge: The Flato Markham Theatre wanted a large digital display installed in their main foyer however they had the following requirements.

The display should be easily accessible from the back for easy maintenance

They required remote access to the display for easy content management

It should be able to run from morning to night and last for years

It should not be overly expensive

Solution: Eflyn installed a 2 x 2 video wall, which was constructed out of 55” video wall panels. Rather than installing one large expensive display Eflyn installed 4 x 55” commercial video wall panels with a very thin 1.7mm bezel. The benefits of going with video wall vs one large display were as followed

Easier and cheaper to maintain

Quick access to the back because each video wall panel was mounted using the Eflyn Push Brackets.

Cheaper, much cheaper. The client would have paid more than double for the same size display had it been one individual screen

In addition to the video wall panels installed at the Markham Theater was the video wall PC hidden in the back. With this PC the client could connect to the video wall via wifi anytime.

Results: Currently the client uses the Eflyn content manager to upload new posters, videos ahead of upcoming shows and events.
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