CASE STUDY

Eyestar Optical

Retail Space Marketing Solution

Challenge: Eyestar Optical approached Eflyn with two requirements. The first was for an easier and more affordable way to advertise new marketing material in real-time i.e. new eyewear products, promotions and posters. The second requirement was to increase retail foot traffic and to obtain leads from these potential customers. Eyestar needed a way to achieve this goals using the limited amount of store frontage and shopping mall guidelines they were obligated to operate under.

Solution: The first Eflyn interactive 47” Free-Standing Kiosk was deployed to the Eyestar Optical Square One location as a pilot. At first, the kiosk was mainly used as a digital canvas for the Eyestar marketing manager, who is based in British Columbia to be able to run digital ads remotely. The ease and speed with which they were able to create and run new content made it an easy decision for Eyestar to expand the program. Subsequently, Eyestar began to make use of Eflyn’s suite of lead generating applications including the very popular digital Spin-to-Win and Photo booth applications.

Results: Currently there is an interactive Free-standing Kiosk at every Eyestar location across Canada. Each digital display is managed from one central location. Eyestar uses the technology to display promotion, video content, photo lookbooks and to also capture customer leads through Spin-To-Win and the Photobooth applications. To date, Eyestar has collected thousands of new leads using the Eflyn applications and even more foot traffic in-store.

Testimonial: Currently there is an interactive Free-standing Kiosk at every Eyestar location across Canada. Each digital display is managed from one central location. Eyestar uses the technology to display promotion, video content, photo lookbooks and to also capture customer leads through Spin-To-Win and the Photobooth applications.
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