CONTACT LENSES JOHNSON & JOHNSON Vision Care
Case Study: Transforming Trade Shows with Acuvue Brand Contact Lenses
Challenge: Johnson & Johnson Vision Care Canada, the creators of Acuvue Brand Contact Lenses, sought to elevate their trade-show and event experiences by incorporating a more interactive and digital approach. The challenge was to find a solution that was not only visually appealing but also compact enough to fit within their limited trade-show space.
Solution: Recognizing the need for a slim, eye-catching, and space-efficient solution, Johnson & Johnson Vision Care Canada turned to Eflyn for assistance. Eflyn proposed the implementation of an interactive 47” Free-Standing Kiosk, renowned for its small 2’ x 2’ footprint. To align with the brand identity of Acuvue Contact Lenses, the kiosk was equipped with a custom-designed photo booth application that prominently showcased the Acuvue branding.
Results: The impact of the interactive kiosk was immediately evident. Johnson & Johnson Vision Care Canada experienced a substantial increase in lead generation through the engaging experience provided by the kiosk. Recognizing the effectiveness of the solution, the company decided to further integrate Eflyn’s technology into their future trade-show endeavors. The 47” Free-Standing Kiosk swiftly became a staple of their trade-show presence, underscoring its success in capturing attention, generating leads, and delivering an immersive brand experience.
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