Eflyn Kiosks Daytona International Speedway Fan Engagement
Published: Sep 9th, 2025
Eflyn Kiosks Modernizing Fan Engagement at Daytona International Speedway
The Daytona International Speedway is one of the most iconic motorsport venues in the world, home to events like the Daytona 500 and NASCAR Cup Series races. Every year, this Florida landmark welcomes hundreds of thousands of fans, making it a centerpiece for fan interaction and sponsor activations. In 2025, Chevrolet partnered with Eflyn to reimagine how fans engaged with the brand at the Speedway, introducing interactive kiosk applications that accelerated engagement opportunities in new and dynamic ways.
Eflyn Kiosks at Daytona Speedway
At the 2025 Daytona International Speedway, Chevrolet partnered with Eflyn to remodel fan engagement. Interactive kiosks let thousands of fans explore Chevy’s latest tech, play games, win prizes, and dive into brand stories. From QR code scans to touchscreen experiences, Eflyn turned sponsor activations into personal, memorable interactions making Daytona more than just a race, but a hub of digital fan connection.
Interactive Experiences in the Chevrolet Zone
Inside the Speedway, Chevrolet set up an activation zone where Eflyn kiosks played a pivotal role. Fans interacted with large touchscreen kiosks to play games, join digital activities, and complete surveys. From exploring Chevrolet’s Super Cruise technology to engaging in branded experiences, these kiosks facilitated a direct line of interaction between visitors and the brand.
Eflyn’s kiosks weren’t just static displays; they amplified the experience by creating two-way engagement. Fans could participate in prize-based activities, such as the claw machine station, where digital participation earned tangible rewards. These moments of interaction helped Chevrolet raise its presence far beyond a traditional display booth.
Engaging Thousands of Racing Fans
Daytona International Speedway has a seating capacity of over 101,000, with infield and surrounding areas expanding the capacity to over 150,000 during major races, such as the Daytona 500. With such a large audience on site, sponsors like Chevrolet needed impactful ways to tap into the energy of the crowd. Eflyn kiosks helped identify these engagement opportunities, giving each fan a chance to interact with the brand on a personal level.
Fans could scan QR codes for information, complete surveys for exclusive merchandise like Team Chevy t-shirts, or dive into interactive screens that revealed vehicle features and brand stories. By making these activations both entertaining and informative, Eflyn kiosks strengthened the connection between fans and Chevrolet.
Pioneering Digital Fan Engagement at Motorsport Events
Daytona has always been about speed, energy, and community, and in 2025, it also became a showcase of modernized fan interaction. Eflyn’s kiosks advanced sponsor activations by bridging digital engagement with physical experiences, allowing fans to not only view Chevrolet’s new lineup but also actively participate in the brand’s story.
The result was a fan experience that went beyond watching cars race around the track. It became interactive, rewarding, and memorable, helping Chevrolet accelerate its connection with one of the largest motorsport audiences in the world.