Woodward Dream Cruise Eflyn Kiosks
Published: Sep 8th, 2025
Eflyn Kiosks at the Woodward Dream Cruise: Modernizing Fan Engagement
The Woodward Dream Cruise is one of the largest one-day automotive events in the world, attracting over 1.5 million visitors and more than 40,000 classic cars along Detroit’s iconic Woodward Avenue. It’s not just a car show it’s a cultural gathering that merges automotive heritage with the latest innovations. In 2025, Eflyn’s cutting-edge kiosk technology played a central role in modernizing how brands connected with fans and how visitors experienced the event.
Eflyn Kiosks at the Woodward Dream Cruise
The Woodward Dream Cruise draws over 1.5 million visitors and more than 40,000 cars each year, making it the world’s largest one-day automotive event.
At this year’s cruise, Chevrolet and OnStar partnered with Eflyn kiosks to modernize fan engagement. Interactive games like 3-Car Monte introduced visitors to Super Cruise hands-free driving technology, turning education into entertainment.
Crowds lined up to play, win prizes, and uncover the future of driving. Families, kids, and lifelong car enthusiasts all joined in, making the kiosks a lively part of the event.
Beyond fun, the kiosks captured real-time data, helping brands measure engagement and identify what resonated with fans.
By blending tradition with pioneering digital experiences, Eflyn kiosks raised the Dream Cruise to new levels of interaction and connection.
A Digital Touchpoint in the Heart of Car Culture
At the Chevrolet-OnStar activation booth, Eflyn kiosks served as the centerpiece for interactive engagement. From morning until late evening, attendees lined up to test their skills on touch-based challenges like 3-Car Monte, a digital game designed to educate visitors about OnStar’s Super Cruise hands-free driving assistance technology. The kiosks combined education with entertainment, making learning about advanced automotive features both intuitive and enjoyable.
Turning Interactions into Experiences
With Eflyn kiosks, the activation wasn’t just about viewing product details — it was about participation. Visitors tapped through gamified modules, uncovered facts about Super Cruise, and competed for prizes. Families, kids, and long-time car enthusiasts alike found themselves drawn into the experience, making the kiosks a hub of activity within the broader event.
This approach not only amplified awareness but also facilitated memorable brand interaction.
Real-Time Data and Measurable Impact
Beyond entertainment, the kiosks provided real-time data capture. With each interaction, valuable insights were generated, giving brands measurable ROI on their event spend. Whether it was participant counts, session lengths, or engagement rates, Eflyn’s backend dashboards ensured that the activation delivered quantifiable results, not just crowd appeal.
A Model for Future Automotive Events
The Woodward Dream Cruise has always celebrated automotive history, but Eflyn kiosks showed how digital innovation can raise fan engagement to new levels. By merging classic car culture with pioneering kiosk technology, Chevrolet and OnStar demonstrated that the future of automotive storytelling lies in interactive, measurable, and memorable experiences.
As automotive events continue to grow, kiosks like these will play a critical role in facilitating brand connections, educating consumers, and amplifying event impact.