Bristol MLB Speedway Classic Eflyn Kiosks Fan Engagement

Published: Sep 6th, 2025

Eflyn Kiosks Amplify Fan Engagement at the Bristol MLB Speedway Classic

The MLB Speedway Classic ’25 at Bristol Motor Speedway was more than just a baseball game it was a groundbreaking mix of sports, racing culture, and modern technology. With tens of thousands of fans pouring into Bristol, TN, the event created the perfect platform for sponsors, teams, and partners to connect with audiences in meaningful ways. Among the standout innovations were Eflyn’s interactive kiosks, strategically deployed to facilitate fan engagement and sponsor activations.

Bristol MLB Speedway Classic ’25: Eflyn Kiosks in Action

The MLB Speedway Classic in Bristol wasn’t just about the game it was about the fan experience.

Eflyn kiosks gave fans interactive ways to connect:
• SpinToWin games
• Chevrolet sponsor activations
• Easy digital registration
• Real-time data for brands

Over 35,000 attendees enjoyed fast, fun, and modernized engagement. Eflyn kiosks helped raise excitement, connect sponsors with fans, and create lasting memories.

Fan Engagement Taken to the Next Level

Fans arriving at the Speedway Classic were greeted with Eflyn’s interactive digital kiosks, which served as both entertainment and information hubs. From digital registration stations to interactive games like SpinToWin, these kiosks brought excitement right to the fan zone.

Industry studies show that more than 85% of fans participate in interactive games when given the chance at live events, and Eflyn’s kiosks tapped into this trend by delivering engaging, on-the-spot experiences. Fans lined up to interact with touchscreen kiosks that blended brand activations with gamified content, creating memorable moments while also collecting valuable data for sponsors.

Bridging Sponsors and Fans

Chevrolet, a key event sponsor, tapped Eflyn kiosks to amplify their presence. Fans could engage with branded experiences such as:

  • Registering for giveaways and promotions
  • Playing interactive games tied to Chevrolet’s latest vehicles
  • Accessing product information instantly through kiosk displays

This not only raised awareness of Chevrolet’s lineup but also gave the brand a direct data capture channel, allowing them to connect with fans long after the event. According to research, 70% of consumers say they are more likely to recall a brand that offered them an interactive experience a stat that underlines the value Eflyn kiosks bring to sponsorship activations.

Facilitating Data-Driven Engagement

Eflyn kiosks aren’t just about fun. They come with real-time analytics dashboards that allow brands to measure participation, track engagement rates, and identify audience preferences. At an event like the Speedway Classic, where over 35,000 attendees gathered, these insights became invaluable. Brands could adapt on the fly, adjusting promotions or spotlighting specific products to maximize impact.

Creating Lasting Impressions

The Bristol Speedway Classic showed how sports and technology can intersect to create next-level fan experiences. Eflyn kiosks didn’t just serve as event add-ons they became a central part of the fan journey, modernizing how attendees interacted with sponsors, games, and information.

As live sports continue to merge with digital engagement, Eflyn kiosks stand out as a pioneering tool, raising the bar for what fans expect at stadiums, festivals, and large-scale events.

MEET WITH AN EFLYN SPECIALIST

Want to learn about digital signage? How about self-serve kiosks or setting up your own video wall? Learn from one of our digital engagement experts about the latest in interactive display technologies and software.

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