Detroit Grand Prix Interactive Kiosk Experience Eflyn
Published: Sep 3rd, 2025
Detroit Grand Prix: Eflyn Kiosks Driving Interactive Engagement for Chevrolet and OnStar
At this year’s Detroit Grand Prix, Chevrolet and OnStar tapped into Eflyn’s interactive kiosk technology to connect with thousands of racing fans in an engaging and memorable way. Positioned at the heart of the event, Eflyn’s digital kiosks invited attendees to put their skills to the test with interactive games, learn more about Super Cruise technology, and walk away with exclusive swag.
Detroit Grand Prix Interactive Kiosk Experience
At the Detroit Grand Prix, Chevrolet and OnStar teamed up with Eflyn kiosks to connect with racing fans in a dynamic way.
What Happened:
Fans played interactive games like 3-Car Monte and Super Cruise Road Matching, learning about Chevrolet’s Super Cruise hands-free driving technology while competing for swag.
Why It Worked:
• Fun and engaging way to educate visitors
• Outdoor-ready kiosks built for crowds and sunlight
• Branded digital experiences that raised participation
• Real-time data capture for deeper insights
Eflyn kiosks helped Chevrolet and OnStar modernize their presence at the event turning race day into a memorable, interactive learning experience.
Interactive Brand Experience
The kiosk showcased touch-based games like 3-Car Monte and Super Cruise Road Matching, designed to highlight the innovation behind Chevrolet’s driver-assist features. Fans could interact with large, bright displays and compete for prizes while experiencing first-hand how OnStar and Chevrolet are advancing vehicle safety and convenience.
Studies show that 81% of trade show attendees have buying authority, and 74% are more likely to remember a brand after participating in an interactive experience. By combining entertainment with product education, Eflyn’s kiosks amplified Chevrolet’s brand presence and facilitated stronger audience connections.
Facilitating Learning Through Play
The games weren’t just for fun they served as an approachable way to explain Super Cruise hands-free driving technology. Instead of passive brochures, attendees explored features actively, identifying benefits in real time. This approach aligns with event marketing research that indicates gamification increases engagement time by up to 60% compared to static displays.
Event-Ready Hardware and Software
Eflyn’s kiosks are designed for high-traffic events like the Detroit Grand Prix. Key features include:
- Durable outdoor-ready design to withstand crowds and weather.
- High-brightness displays for clear visibility even in direct sunlight.
- Custom-branded interactive content, tailored for Chevrolet and OnStar.
- Data capture and analytics, helping organizers identify engagement levels and interest trends.
Racing Toward Deeper Connections
The Detroit Grand Prix provided the perfect stage for Chevrolet and OnStar to modernize their outreach. Eflyn kiosks didn’t just attract attention; they raised audience participation, encouraged knowledge-sharing, and strengthened brand recall long after the event.
As experiential marketing continues to play a central role in automotive events, interactive kiosks like these are paving the way for meaningful, data-driven engagement.