The Static Display Problem

Digital walls used to be little more than glorified slideshows looping media content on repeat, often disconnected from real-time needs or audience context. These systems were typically controlled via remote desktop software, clunky PC setups, or content management systems that lacked on-the-fly interactivity.

This created a bottleneck: marketing teams and content managers couldn’t respond in real time, and presenters often had to rely on support staff for changes. The user experience was reactive, not proactive.

Tapping into Cinematic Interactivity with TouchPlay

Enter TouchPlay Presenter Console, Eflyn’s touchscreen-driven control suite built specifically for video wall storytelling. Designed as a wall-mounted 55" touchscreen interface, TouchPlay draws visual inspiration from consumer-friendly platforms like Netflix, offering a familiar layout that reduces friction and raises usability.

This console facilitates:

Real-Time Content Switching: Easily change media during live events or walkthroughs without disrupting the experience.

Dynamic Playlists: Curate themed sequences of content to support different moods, products, or event phases.

Interactive Overlays: Layer content with branding elements, animations, or alerts on the fly.

Scheduled Playback: Set and forget your content schedule based on time of day, audience type, or promotional calendar.

Built-In Analytics: Monitor interaction patterns and performance data to guide future storytelling decisions.

This suite modernizes content control by giving users direct access without a keyboard, without extra equipment, and without requiring IT intervention.

Use Cases Across Industries

TouchPlay’s cinematic control isn’t just for tech-savvy operators. It’s designed to facilitate advanced media interaction in spaces where storytelling matters most:

Event Venues: Quickly release promotional content, sponsor messages, or program updates with minimal effort.

Corporate Lobbies: Present brand stories, product demos, or client showcases that can be tailored throughout the day.

Retail Environments: Create curated campaigns and seasonal features that raise product visibility and support sales goals.

Museums and Galleries: Offer guided visual tours or educational presentations with touch-triggered interactivity.

Hospitality: Display dynamic welcome messages, event schedules, and promotional offers.

A Human-Centric Approach to Technology

What sets TouchPlay apart is its balance between advanced capabilities and intuitive interaction. No complex dashboard. No coding. Just a tactile, touch-based interface that puts creative control into the hands of marketers, event organizers, and brand teams, not just AV professionals.

According to a 2024 Digital Signage Future Trends Report, 74% of businesses using interactive signage report higher audience engagement and dwell times compared to static displays. With attention spans shrinking and visual saturation on the rise, having tools that amplify engagement is no longer optional; it’s strategic.

The Future Is Cinematic

As more businesses look to strengthen their brand storytelling and tap into the emotional power of video content, having responsive tools like TouchPlay becomes a necessity. It’s not just about displaying media, it’s about releasing narratives that connect, shift, and respond in real time.

Touch-based consoles like TouchPlay don’t just change what’s shown on the screen; they remodel how stories are told in physical space from static to cinematic.