Touchplay Presenter Console Analytics
Published: Aug 30th, 2025
TouchPlay + Analytics: Turning Viewer Engagement into Actionable Insights
In today’s fast-paced public spaces, video walls are more than just digital billboards they’re dynamic storytelling tools. But great content is only half the equation. Understanding how audiences engage with that content is what truly drives measurable results. Eflyn’s TouchPlay Presenter Console takes this a step further by combining intuitive video wall control with real-time analytics, giving organizations the ability to shape strategies based on audience behavior.
TouchPlay + Analytics
Turn your video wall into more than a display it’s a data-driven engagement tool.
With the TouchPlay Presenter Console, you can:
• Track real-time impressions, views, and interactions
• Identify which content resonates most with audiences
• Run ad campaigns and measure performance instantly
• Use interactive overlays to turn viewers into participants
• Access a live dashboard to refine strategies anytime, anywhere
TouchPlay helps you remodel audience engagement into actionable insights for smarter campaigns in public spaces.
Why Real-Time Analytics Matters in Public Spaces
According to a recent report by MarketsandMarkets, the digital signage analytics market is projected to grow at over 11% annually, reflecting the rising need for data-driven decision-making in content delivery. For venues, retailers, and event managers, the ability to monitor what content is played, how long it is viewed, and which media resonates most means that marketing is no longer guesswork it’s precise, measurable, and adaptive.
TouchPlay’s built-in analytics provide immediate feedback on how your video wall is performing. Whether it’s impressions from a promotional banner, dwell times on a specific video, or user interaction with overlays, the system gives you a clear picture of what works best.
From Viewer Engagement to Strategy
The Presenter Console’s Video Engagement Tracking feature captures critical audience behaviors like playback duration, pauses, and content popularity. These insights allow content managers to identify which videos generate the most attention, then remodel or re-prioritize playlists accordingly.
For advertising, Ad Performance Analytics reports reveal which campaigns attract clicks and conversions. In fact, studies show that campaigns optimized using real-time feedback can achieve 20–30% higher ROI compared to static campaigns. This makes TouchPlay not just a control console, but a strategic marketing tool.
The Power of Interactive Overlays
What sets TouchPlay apart is how it blends analytics with interactive engagement tools. Overlays can direct viewers to websites, promotions, or deeper product information turning passive viewing into active participation. By monitoring clicks and overlay interactions, businesses can uncover new insights about audience interests.
Timed overlays make campaigns even more contextual. For example, a sports arena can run ads for merchandise right after a highlight reel, or a retail store can present discounts midway through a brand story video. All interactions are measured, feeding directly into the real-time analytics dashboard.
Streamlining Operations with Kiosk Usage Reporting
TouchPlay doesn’t just track content performance it also provides Kiosk Usage Reporting. By monitoring user sessions, top interactions, and system trends, operators can strengthen efficiency while reducing downtime. For organizations managing multiple video walls, the centralized analytics dashboard makes it simple to compare performance across locations and standardize best practices.
Analytics That Advance Content Strategy
Every interaction is an opportunity to learn. With TouchPlay’s Real-Time Analytics Dashboard, managers can quickly identify what drives attention, refine campaigns, and schedule updates with greater accuracy. From seasonal promotions to live event streaming, the ability to adapt based on measurable data ensures that your video wall is always relevant and impactful.
In public spaces where attention spans are short, TouchPlay Presenter Console remodels the way organizations tap into data-driven storytelling bridging the gap between content delivery and actionable insights.