The Netflix-Style Interface That’s Changing Event Control Forever

Familiar Layouts for Faster Onboarding
User familiarity is key when time is tight and stakes are high. By mimicking the design language of streaming platforms like Netflix, TouchPlay eliminates the steep learning curves of traditional AV setups. Organizers can browse content using infinite scroll, swipe gestures, and dynamic thumbnails without needing to dig through folders or technical menus.
This simplified interface isn’t just a luxury; it’s a productivity amplifier. In fast-paced environments like trade shows, public events, or retail promotions, intuitive interaction reduces friction and allows teams to focus on storytelling, not software.
Stat Insight: According to a 2024 UX Design Institute survey, 61% of users prefer interfaces modeled after familiar consumer platforms due to reduced cognitive load.
Designed for Event Professionals
TouchPlay isn’t just a media player it’s a full-featured presentation command center with real-time visibility and precise control. Whether you’re managing product reels at a brand activation or switching promotions on the fly during a conference, TouchPlay facilitates decision-making with immediate feedback and actionable metrics.
Key Functional Highlights:

• Categorization & Custom Playlists: Organize content by themes, events, or performance metrics ideal for creating fluid schedules for different audiences or times of day.
• Preview Thumbnails: Hover previews allow rapid decision-making, saving time during live sessions.
• Custom Branding: Apply your logo, theme colors, and fonts to create a unified visual identity.
• Scheduled Banners & Timed Overlays: Plan content delivery down to the second, giving you control over promotions, CTAs, and announcements without manual intervention.
• Interactive Overlays: Direct users to sign-up forms, special offers, or additional media right from the screen.
• Media Versatility: Support for video, images, and animated GIFs ensures campaigns stay dynamic.

Real-Time Visibility, Remote Control
Modern event managers aren’t always on-site. The TouchPlay dashboard offers a live, web-based view into how the system is performing tracking media engagement, ad impressions, system health, and user interactions from anywhere.

• Ad Campaign Management: Launch and control campaigns across multiple kiosks or displays.
• Usage & Engagement Analytics: Evaluate content impact with detailed performance insights.
• Local Video Caching: Smooth playback, even in low-bandwidth or unstable network conditions.
• Industry Insight: Digital signage usage is expected to grow at a CAGR of 7.5% through 2030, driven largely by real-time analytics and user-friendly interfaces, according to Grand View Research.

TouchPlay in Action
Imagine a national auto expo where your brand’s kiosk can automatically loop all EV-related videos in the morning and switch to performance car features by noon all based on preset categories and timed playlists. Or a shopping mall digital wall displaying flash sale banners that appear for exactly 2 hours and then auto-fade no human needed.
That’s the operational simplicity TouchPlay releases to the forefront.
Why It Matters
In a landscape where attention is short and content must be adaptable, TouchPlay offers a modern way to manage complex video environments with the ease of a smartphone app. It’s helping marketers and event professionals alike raise engagement, streamline presentation, and amplify their content impact without the technical stress.
Summary
TouchPlay isn’t redefining how we manage content it’s identifying how people want to manage it and tapping into that mindset. That’s what makes it such a compelling tool for modern event control.