Gamify Your Retail Space: How ‘Spin to Win’ Drives Engagement and Lead Capture at Checkout

Turning Checkout into an Experience

Checkout is often where customer attention starts to fade, but Spin to Win flips that moment into an opportunity. The app invites shoppers to spin a digital prize wheel at the self-checkout kiosk for rewards like discounts, coupons, or exclusive offers. This small layer of gamification transforms waiting or paying into a lively and interactive experience that leaves a lasting impression.

The element of surprise is powerful. According to a study by Nielsen, games and interactive promotions can increase engagement by as much as 60% compared to static campaigns. Spin to Win taps into that psychology by combining anticipation with reward—keeping customers attentive and willing to interact.

Building Your Email List with Ease

While customers play, retailers win too. To claim their prize, participants enter their email address directly into the kiosk. This simple step allows retailers to grow a verified list of contacts, which can be used for newsletters, loyalty campaigns, or special event promotions.

Email marketing remains one of the most cost-effective tools in retail. The Data & Marketing Association reports that email delivers an average ROI of $36 for every $1 spent, making it essential for repeat business. Spin to Win provides a frictionless way to capture that information without making customers feel pressured.

Seamlessly Integrated with ShopEase

What sets Spin to Win apart is its smooth integration with ShopEase’s self-checkout ecosystem. Customers already scanning and paying for their purchases can instantly interact with the Spin to Win game. No extra devices or sign-ups are required, and the app connects directly with Shopify, ensuring promotions, discounts, or codes sync seamlessly with the retailer’s catalog.

Engagement that Converts

For retailers, engagement is more than entertainment it’s about driving measurable results. With Spin to Win:

• Raise Customer Engagement: Keep shoppers entertained and attentive during checkout.
• Facilitate Lead Capture: Collect email addresses organically as part of the prize claim process.
• Amplify Promotions: Launch targeted discount campaigns directly tied to the wheel’s prizes.
• Strengthen Loyalty: Turn casual buyers into repeat customers through ongoing communication.

A report from Salesforce found that 52% of customers expect offers to always be personalized. With the email database captured through Spin to Win, retailers can deliver precisely that personalized follow-ups that build stronger relationships over time.

A Win-Win for Shoppers and Retailers

Spin to Win is more than a gimmick it’s a strategic marketing tool. Shoppers enjoy a rewarding and playful checkout, while retailers secure valuable data and encourage repeat visits. By placing the game directly into the natural flow of shopping, Eflyn has designed a system where engagement feels effortless.

In a competitive retail landscape, small moments of fun can make a big difference. With Eflyn’s Spin to Win Marketing App built into the ShopEase self-checkout kiosk, you’re not only facilitating smoother payments but also raising engagement and tapping into a powerful new channel for lead generation.