Bringing Showrooms to Life with TouchPlay Interactive Retail Displays
Published: Aug 21st, 2025
Bringing Showrooms to Life: How TouchPlay Facilitates Interactive Retail Displays
Retail is no longer just about displaying products it’s about crafting experiences that invite shoppers to explore, interact, and connect. Today’s customers expect more than static displays; they want guided journeys that help them visualize products in real-world contexts. The TouchPlay Presenter Console by Eflyn makes this possible by giving retailers a powerful tool to remodel traditional showrooms into immersive, interactive destinations.
Eflyn’s TouchPlay Presenter Console remodels retail showrooms into interactive destinations. With a 55" touchscreen and Netflix-style interface, it facilitates guided product tours, dynamic promotions, and branded displays that connect with shoppers in real time.
Research shows 87% of customers start online but still want in-store experiences, while Nielsen reports interactive displays can raise sales by up to 33%.
TouchPlay bridges this gap with storytelling, analytics, and precision-timed promotions that accelerate decisions and raise engagement.
Guided Product Tours with Impact
With a 55" wall-mounted touchscreen and a Netflix-style interface, TouchPlay allows retail associates or even customers themselves to navigate through curated product tours. Instead of flipping through catalogs or static posters, shoppers can engage with dynamic playlists that showcase product features, use cases, and design variations in real time.
According to a Retail Dive study, 87% of shoppers begin product searches online but still prefer in-person experiences before making a purchase. TouchPlay bridges this gap by bringing the interactive richness of digital browsing directly into the retail environment, helping customers see products in action and accelerating purchase decisions.
Dynamic Promotions that Sell in the Moment
Retail thrives on timing. Whether it’s a seasonal sale, a new product launch, or limited-time bundle offers, the ability to run dynamic promotions can raise foot traffic and sales conversions. TouchPlay enables scheduled banner updates, interactive overlays, and multimedia campaigns that appear precisely when needed. Retailers can run time-sensitive promotions with precision, ensuring customers see the right message at the right moment.
With real-time analytics and video engagement tracking, managers can identify which campaigns resonate most, which products spark longer interactions, and how customers are responding to visual content. This data-driven insight facilitates smarter merchandising strategies and higher ROI on promotional content.
Branded Experiences That Connect
TouchPlay’s customizable interface allows retailers to apply their logos, brand colors, and visual themes. This not only creates a consistent identity across physical and digital touchpoints but also helps strengthen customer trust. By applying branded content in product tours and promotional messaging, retailers can create a cohesive showroom journey that feels both polished and personal.
A Console That Pioneers Retail Storytelling
Beyond simple video control, TouchPlay acts as a storytelling hub. Interactive overlays allow shoppers to tap for more information, explore product specifications, or even scan QR codes for mobile checkout. Content can be organized by category, enabling customers to browse themed collections such as “holiday gifts,” “eco-friendly options,” or “bestsellers” with ease.
Industry research from Nielsen shows that in-store digital displays can raise sales by up to 33% when combined with interactive content. By integrating guided tours, live product demonstrations, and interactive promotions, TouchPlay taps into this potential, turning retail displays into active sales drivers.
Strengthening Retail Engagement for the Future
TouchPlay doesn’t just display content it facilitates experiences that amplify engagement, accelerate decision-making, and raise sales conversions. From data-driven analytics to branded storytelling, it gives retailers the tools to modernize showrooms and uncover new ways of connecting with today’s digitally savvy shoppers.