Published: Jan 9, 2021
Orange, California

How Video Walls & Digital Signage Can Change The Psychology of Interior Design and Reinvent the Retail Customer Experience.

As customers are deciding how low or high to value your brand, the video wall makes their decision for them, popularly known as ‘profitable narratives’.

Retail spaces usually consist of standard store fixtures, display cases, shopping carts, mirrors, lights, static signs, and merchandise. Seeing the same components in every single retail store is not only boring and uninspiring for your own team but also incredibly monotonous for your clients.

One of the most effective techniques retailers can employ to reinvent the experience for the in-store team is to use interior design to your advantage. By adding video walls and digital signage forward-thinking retailers can achieve significant interior design value and create an aesthetically pleasing space for their store. Video Walls and Digital Signage captivate an audience and help you tell customers your story and what your brand or products are all about. A story that positions your brand, vision, and values and conveys purpose is the most effective way to capture attention and customer loyalty. Use Video Wall to use facts and information about products and services in a meaningful multimedia HD video, high resolution images slideshow with movement and sound.

Video Wall and Digital Signage open up a whole new channel of unmanned communication with your customer. Make that first impression powerful with a Cinematic or Panoramic style video wall. As customers are deciding how low or high to value your brand, the video wall makes their decision for them, popularly known as ‘profitable narratives’.

There are numerous studies, evidence, and findings that highlight the positive correlation between digital signage and digital marketing in retail spaces to the shopper’s enjoyment 1. Research by Oracle reveals that 81% of European consumers are willing to pay more for a superior shopping experience 2. Shopping is no longer just a visit to your everyday retail store. For many consumers, it has become an interactive cultural experience. 

It’s imperative to keep in mind that from the moment a customer walks into your store to the time they decide to check out or leave without making a purchase, the psychology of Interior design and customer experience make a significant difference in regards to whether you make a sale or not.

Remember, an inspired team works harder. A motivated customer spends more!


1. Roux, T., Mahlangu, S. and Manetje, T. (2020), International Journal of Retail & Distribution Management, Vol. 48 No. 10, pp. 1099-1119.



Want to learn about digital signage? How about self-serve kiosks or setting up your own video wall? Learn from one of our digital engagement experts about the latest in interactive display technologies and software.


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