Cottonelle at Pride Parade 2017

Cottonelle’s brand activation at Pride Parade 2017 drew big crowds with an exciting touchscreen challenge.

Rub the cat’s nose or stroke the eggplant and get free sample wipes from Cottonelle! Toronto’s Pride Parade 2017 was full of fun and crazy ideas by thousands of companies, and this interaction was definitely one of the favorites. A simple little challenge that invited Pride attendees to interact with the touchscreen by either rubbing the pussycat or stroking the eggplant. As the user engaged more and more with the screen, the emoji’s started animating between different states, asking the user to step up their game.

When the emoji’s climaxed the user was awarded a free Cottonelle wipe for their engagement. Flashing animations, cute emojis and quirky messaging made this brand activation a smash hit.

  • Client Cottonelle
  • Date July 12, 2017
  • Tags Brand Activation, Events and Tradeshows, Projects
  • URL View Project
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